- demo
- demo dem‧o [ˈdeməʊ ǁ -moʊ] also ˈdemo ˌversion noun [countable]COMPUTING a computer program that shows customers what a new piece of software will be able to do when it is ready to be sold, to encourage them to buy the complete form of the software
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Ⅰ.demo UK US /ˈdeməʊ/ noun [C] (plural demos) MARKETING► IT a sample (= part) of a product, especially software, that you allow people to try, to encourage them to buy the complete product: »Download the latest game demos for free.
»freeware and demo programs
► INFORMAL an occasion when you show someone how to use a product or how a new system or product works: »There were live demos of the travel and banking systems at the trade show.
»sales demos
»I asked him to give us a demo of the beta version.
Ⅱ.demo UK US /ˈdeməʊ/ verb [T] INFORMAL MARKETING► to show a new product and explain how it works or how to use it, especially so customers will want to buy it: »All kinds of consumer electronics products are demoed at CES.
Financial and business terms. 2012.